- 74% marketers intend to boost sales via influencer marketing.
- 80% marketers rate content marketing as impacted by influencer marketing
- 55% of marketers plan to boost investment into influencer marketing
- 48% B2C Influencer campaigns are always-on against only 11% for B2B influencer campaigns
- 57% marketers aim to integrate influencer strategy with core marketing over next 3 years.
Hope you liked reading through! Here is a full report from Brian Solis and the team at Traackr that will bring immense understanding of the future of influencer marketing.